It’s not just for sales
Using email to connect with your audience is a simple yet highly effective tool the majority of marketers use to stay competitive. Keeping in touch with your customers or reaching out to prospects can be done quickly and easily through any number of email marketing applications.
Integrate that application with a CRM platform to capture lead data and get a 360 degree view of their interactions with your brand. This, combined with a social media and SEO strategy, will give you the information you need to target your content and marketing efforts and increase your sales and revenues.
We work with applications such as MailChimp, Constant Contact, and Exact Target just to name a few, and are constantly researching and testing new applications to compare values.